Practical trading psychology insight that can be put to work today Trading Psychology 2.0 is a comprehensive guide to applying the science of psychology to the art of trading. Veteran trading psychologist and bestselling author Brett Steenbarger offers critical advice and proven techniques to help interested traders better understand the markets, with practical takeaways that can be implemented immediately. Academic research is presented in an accessible, understandable, engaging way that makes it relevant for practical traders, and examples, illustrations, and case studies bring the ideas and techniques to life. Interactive features keep readers engaged and involved, including a blog offering ever-expanding content, and a Twitter feed for quick tips. Contributions from market bloggers, authors, and experts bring fresh perspectives to the topic, and Steenbarger draws upon his own experience in psychology and statistical modeling as an active trader to offer insight into the practical aspect of trading psychology. Trading psychology is one of the few topics that are equally relevant to day traders and active investors, market makers and portfolio managers, and traders in different markets around the globe. Many firms hire trading coaches, but this book provides a coach in print, accessible 24/7 no matter what the market is doing. * Understand the research at the core of trading psychology * Examine the ways in which psychology is applied in real-world trading * Implement practical tips immediately to see first-hand results * Gain the perspective and insight of veteran traders who apply these techniques daily While markets may differ in scale, scope, and activity, humans remain human, with all the inherent behavioral tendencies. Studying the market from the human perspective gives traders insight into how human behavior drives market behavior. Trading Psychology 2.0 gives traders an edge, with expert guidance and practical advice.
The essential interaction design guide, fully revised and updated for the mobile age
About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts.
The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers.
Updated information includes:
Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology
Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.
Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
The clearest, easiest-to-use guide to understanding GAAS 2008 on the market-fully updated! This latest resource to understanding GAAS addresses the toughest part of an accountant's job-identifying, interpreting, and applying the many audit, attest, review, and compilation standards relevant to a particular engagement. Wiley Practitioner's Guide to GAAS 2008 offers the accounting professional a clear, accessible distillation of the official language of those standards, Statements on Standards for Attestation Engagements (SSAEs), and Statements on Standards for Accounting and Review Services (SSARSs)-as well as advice on exactly when and how to remain fully compliant with each. The only GAAS reference organized according to practitioners' actual use of the Statements on Auditing Standards, Wiley Practitioner's Guide to GAAS 2008 presents each statement individually, explaining how the standards are related and offering guidance on the entire engagement process in the form of practice notes, checklists, questionnaires, and real-world examples that illustrate how the fundamental requirements of each section are applied. Other key features include: * A brief identification of each SAS, SSAE, and SSARS, with its effective date and tips on when to apply it * A convenient and comprehensive glossary of official definitions, which are usually scattered through-out a standard * Behind-the-scenes explanations of the reasons for each pronouncement and brief explanations of the basic ideas of the section * Concise listing and descriptions of each standard's specific mandates * Easy-to-read capsule summary of interpretations, plus selected AICPA practice alerts and advisories * Helpful techniques for remaining compliant with each standard New in GAAS 2008! * SAS No. 113 Omnibus-2006 * SAS No. 114 The Auditor's Communication with Those Charged with Governance ? (section) 380 * More guidance on the Risk Assessment Standards * Tips and examples for communicating internal control matters * Updated guidance from the PCAOB * And more
The easy way to demystify the intimidating world of investing in the UK market Think investing is only for the super-rich? Think again! Packed with tons of expert advice, Investing For Dummies UK 4th edition shows you step-by-step how to make sound, sensible investment choices whatever your budget. All the major investment categories are covered for the smart beginner, while more advanced and alternative investments are presented for the more adventurous and experienced. Wherever you fall on the investing spectrum, there's something for you! This new UKeditionof Investing For Dummies has been updated with the latest financial information, including all the new trends and developments that have affected the world of investment, with an emphasis on the new pensions legislations and changes to Individual Savings Accounts. Whether you're interested in assessing your financial means, gauging risks and returns or increasing your personal wealth, with the help of this friendly guide, you no longer need to work in finance to make sense of the facts and figures behind your investments! * Offers tips on how to minimize the risk of investment gambles * Covers the FCA's more stringent risk analysis for investors using advisers * Contains new sections on pensions, ISAs, the DIY/self-directed investor, and ultra-low interest rates * Includes new online templates to help simplify the investing process If you want to go it alone in the investment arena, but need the support of a straightforward, reassuring guide to help you make the best decisions and get the highest returns from your investments this is the book for you.
Now in paperback, Create Your Own Future is a powerful book on self--empowerment that offers a wealth of ideas readers can apply immediately to take complete control of their personal and work lives. Intended for anyone who wants to make more money and get more satisfaction from life, the book offers twelve principles for success and real--world action plans that help you reach your goals. Author Brian Tracy is one of the most renowned and successful self--help authors and speakers in the world; Create Your Own Future presents all his accumulated experience in making success happen for others. Now, it can make success happen for you.
Provides an introduction to all of the important topics in welding engineering. It covers a broad range of subjects and presents each topic in a relatively simple, easy to understand manner, with emphasis on the fundamental engineering principles. Comprehensive coverage of all welding engineering topics Presented in a simple, easy to understand format Emphasises concepts and fundamental principles
Understand personal finance and put your money to work! Is your money working to increase your wealth? If not, it's time to take stock of your financial situation. Personal Finance For Dummies, 8th Edition offers time-tested financial tips and advice on how to continue to grow your financial assets in light of the changing market and economic conditions. A new breed of fiscal consciousness has arisen and it's high time for you to join the movement by taking control over your financial life. This relevant text guides you through major financial subject areas, such as budgeting, saving, getting out of debt, making timely investment choices, and planning for the future. By looking at all aspects of your financial wellbeing, you can pinpoint the areas in which you need to change your strategy, and can identify how you can use the assets you have to continue to grow and protect your wealth. Personal finance is an important topic, as your financial wellbeing has an integral impact on so many aspects of your life. Taking the pulse of your finances every now and then is critical to ensuring that you're on the right track and to identifying the areas in which you can improve your financial strategies. * Explore time-tested financial tips and advice that help improve your financial wellbeing * Consider how different aspects of your financial life work with and against one another, and how to bring them into alignment to enhance your overall financial situation * Discover updated recommendations and strategies that account for changing market and economic conditions * Look at your financial situation from a new perspective, and understand what you can do to improve it Personal Finance For Dummies, 8th Edition shows you how to take stock of your financial situation and put your money to work.
A leading authority on sales and customer service reveals how to close the deal on your terms. This powerful book shows you new perspectives on closing that builds relationships, creates partnerships, and allows you to win your price on your terms. The Very Little But Very Powerful Book on Closing is a great tool to help you ask effective closing questions, create urgency, and find your winning formula. With this book as your guide, you ll master closing the sale in just five steps. Packed with insights grounded in real world experience from the bestselling author of The Sales Bible and The Little Book of Leadership Contains essential advice from the leading authority in sales and customer service Teaches you how to ask the right questions to close the sale